How to Grow your Eyelash Extension Business Online

Eyelash extensions are one of the fastest-growing beauty trends in the world. The popularity of this mini-makeover is undeniable and it’s easy to see why: long, luscious lashes can instantly transform your look and make you feel more confident. But there's a lot more to eyelash extensions than meets the eye! Whether you're new to lash extensions or have been doing them for years, there are plenty of ways you can help grow your business online.

Create a website and Googles Ads for your Eyelash Extension Business.

Once you’ve got your website, it’s time to start generating buzz around it.

First and foremost, work on getting more people to visit the site. There are a number of ways you can do this:

  • Create an email list. You can use tools like Klayvio to set up an automated email marketing campaign that sends visitors emails when new content is published on your site. You can also add links to social media accounts or newsletters like blogger blogs in each email so people know where else they can follow along with what you're doing online.

  • Host regular webinars or live Q&As about eyelash extension business topics that customers want answers about (e.g., how much does it cost for an eyelash extension?). These events allow people who couldn't make it into your salon during normal hours (or who don't have time during normal hours) access information that would otherwise not be available to them—and they'll often share these videos across their networks as well!

Start an eyelash extension business Facebook page.

  • Create a Facebook page for your eyelash extension business.

  • Make sure you have a professional looking profile picture and cover photo. If you don't, ask your clients to take some photos of you doing your work so that you can use them for this purpose at a later date.

  • Take some high quality photos of the different lash styles that you offer, as well as any post-treatment instructions (such as care instructions, how often appointments should be booked). This way people who want lashes but aren't sure which style is best for their face shape or lifestyle can check out your gallery before deciding on which type of lash extension suits them best!

Join the eyelash extension business Instagram community.

One of the best ways to find other lash artists is by using hashtags on Instagram. You can also use hashtags to find clients, products, and more. Here are some popular ones:

  • #eyelashextension

  • #lashdrama

  • #eyelashlove For example, if you search for “#eyelashlove” in your Instagram app or browser, you’ll see a list of all the posts that include this hashtag. If you decide to follow someone new who uses this hashtag (or any others), you’ll see their updates in your feed!

Post lash extension educations content on YouTube.

YouTube is a great place to post your lash extension education content. You can create videos that explain how to apply lash extensions, how to choose the right style of eyelash extensions, and how to remove eyelash extensions. You can also use YouTube to share your customer testimonials or reviews of other products you use in your business such as eyelash glue, tweezers and remover pads.

Use your website to sell your products and services.

  • Use your website to sell your products and services.

It's important that you have a website because it's the first impression people will get of you and your company. Your site should be easy to use, have good design, be responsive and have good SEO (Search Engine Optimization). These are all things that can help improve sales for eyelash extensions businesses.

Treat your client base like a community.

The key to building a community is to treat your client base like one. This can be achieved through the use of private Facebook groups and Instagram communities.

  • Create a Facebook group for your clients to connect with each other, share experiences and ask questions.

  • Create an Instagram community where they can share pictures and stories related to eyelash extensions themselves or things that inspire them.

Use video & images on social media platforms to market your eyelash extension business.

You can use images and videos on social media platforms to market your eyelash extension business. There are several ways you can do this:

  • Use hashtags. Hashtags are the pound sign (#) followed by a word or phrase. You should use hashtags that are related to your business, such as #eyelashextensions or #eyelashes. This will help people find you when they search for those terms online and also spread awareness among other businesses who also use them in their posts so they will want to reach out if they want more information about what you do.

  • Use tags. Tags are similar but don't include the pound sign (#). They look like @username where username is a person with whom you're collaborating (for example @katehudson). Here's an example: I just did my friend's make up for her party tonight! Here's how it turned out :) .

  • Use your business name, location, website address and phone number in every post so it is easy for potential customers who see one of your posts online later on down the line know where they can contact you directly without having to search through all of them first before finding out which one is relevant enough at that moment in time."

Use influencers in the eyelash extension industry to market your eyelash extensions.

A good way to market your eyelash extension business is to work with influencers in the eyelash extension industry. An influencer is someone who has a large following on social media. They can be used to promote your company, products, and services. For example, if you are an eyelash extension business or salon owner and want to increase revenue from online traffic, you could use an Instagram influencer who has hundreds of thousands of followers. The Instagram influencer will post photos about the product or service that they have used from your business along with their personal opinion about it. This will help get more people interested in what you offer as well as creating brand recognition for yourself!

Growing your online presence is a smart way to grow your lash extensions business.

Growing your online presence is a smart way to grow your lash extensions business. Social media is one of the best ways to market, engage with clients and build community. Here are 9 ways to use social media to grow your lash extensions business:

  • Use social media to promote your business

  • Engage with followers

  • Market products and services

  • Grow brand visibility

Using Social Media Engaging with followers

You can use social media to engage with your followers and increase sales.

  • Use hashtags. Hashtags make it easier for people to find your brand, which in turn increases the number of followers you have on your page. For example, if you own a pet store, include #petsmart or #petsofinstagram in all of your posts. These tags will link back to the original Instagram post that used them, allowing users who search those terms to see yours as well.

  • Tag other accounts that are relevant to your business or industry when sharing content online—this helps bring more attention towards both parties involved! For example: “I love this new addition from @shop_nameboutique because...” will show up under their post instead of just yours if they tag them correctly too! This only works when both parties have an account though so make sure everyone's following each other first ;)

  • Post regularly but not too often; posting every few hours may seem like overkill but remember that these updates don't stick around forever unless someone wants one specific thing from their feed before moving onto another one later on down south (or north depending on where we're located).

Pinterest Using Etsy and Pinterest Blogs

To grow your eyelash extension business online, you can use Pinterest to showcase your products and Etsy to sell them.

Blogs are another great way to educate your customers about the benefits of eyelash extensions and how they can help them feel more confident in social situations.


Now that you’ve read about how to grow your business online, it’s time to start putting these tips into action!


If you want more information about our eyelash extension business, please visit

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